Lee Taylor | Are we out of the woke woods? [...] What emerges from all of this is a striking imbalance: while some groups – particularly black women in fashion and beauty – are consistently elevated, others such as pregnant women and pensioners remain virtually invisible. Advertising, or ‘progressive advertising’ if you will, is supposed to reflect the society it sells to, yet current practice too often distorts that reality, overrepresenting some demographics while sidelining others. The result is not greater diversity, but a skewed picture in which the industry’s obsession with signalling inclusion ends up narrowing the range of stories it tells.